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Data Analysis

We always provide our client with outputs that can be utilized in practice

How We Work

Thanks to the wealth of experience of our analysts, we use all applicable analytical methods in the analysis of data. However, the use of these analytical methods is always strictly contingent upon whether the results can be utilized by the client. We definitely do not have a desire to “analyze for the sake of analysis”. The practical use of results always comes first.

Analyses Used

  • Data file analysis
  • Conjoint analysis
  • Cluster analysis
  • Factor analysis
  • Correlation analysis
  • Correspondence analysis
  • Regression analysis

Population Typology

In addition to standard analytical outputs, we also offer a tried and true typology based on data collected from thousands of respondents in the course of our annual Brand Power study. As a client, you can simply look to determine how the population of your consumers differs from the entire population of the Czech or Slovak Republic. You can find the segments in which your company is successful or performs poorly, or identify segments in which to grow and those market segments that are so saturated that growth is nearly impossible.

Benchmarks

Thanks to our alliance with IPSOS, we are now able to make use of a large database of benchmarks for various product categories and markets.

Use of Modern Technologies

  • We make use of modern data collection processes (CATI, CAPI, CAWI)
  • NIPO software is one of the most sophisticated and widely used programs worldwide. This software makes possible the total elimination of potential errors caused by the human factor in the course of collecting data in another manner such as the completion of paper questionnaires.
  • SPSS software is employed in the actual analysis of data and preparation of professional outputs.

News

19. 06. 09, 09:00 | New Possibilities in Shopper Research

“Shopper Research” represents an important trend in the field of marketing research and... See »

09. 02. 09, 08:00 | Ipsos Tambor is the fastest growing international agency in Slovakia

According to an overview of market research agency turnover for 2008 published in Strategie... See »

31. 01. 09, 08:00 | Another series of Ipsos conferences has made a successful start

On January 27th another Ipsos conference was held focusing on the current topic: „How to Use... See »

20. 01. 09, 08:00 | Ipsos Tambor continues its dynamic growth (19,5%) and is now the second largest agency on the market.

On January 14th 2009, SIMAR, the Association of Market Research Agencies, released the ranking of... See »

12. 01. 09, 08:00 | Ipsos Tambor Client Events in 2009

Conferences and product workshops continue… See »

12. 01. 09, 07:00 | Conference "How to use the Financial Crisis for More Effective Marketing?"

The first Ipsos conference of this year on a current topic… See »

13. 12. 08, 08:00 | Ipsos Tambor Participated as a Partner in an Important Conference on the Financial Crisis

The economy is headed for a decline, but people are not losing their optimism. See »

30. 04. 08, 08:00 | Ipsos ASI Partners for Five Ogilvy Awards

New York. Ipsos made significant presence at the 2008 ARF Ogilvy Awards. See »

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