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Loyalty

To us, loyalty is much more than just a number.

What exactly is loyalty and what is the Ipsos Tambor approach?

To us, loyalty represents an integrated and comprehensive approach to company performance management through the satisfaction of customer needs and expectations. Our solution includes the following basic elements:

  • Understanding customer and market needs
  • Monitoring of the quality of products and services delivered to customers
  • Monitoring and analysis of satisfaction
  • Monitoring and analysis of loyalty
  • Management of customer relationships

On the basis of an analysis of your needs, expectations and the market environment, we will propose an optimal solution for your company to meet your business objectives. The solution may include all of the above-mentioned elements or only certain selected elements. Ipsos Tambor possesses a broad scope of experience in all areas of customer need, service quality, satisfaction and loyalty research. Our experience is supported by several specialized tools that focus on various research areas. Their utilization is strictly dependent upon client needs. When these tools are applied, we always consider current processes and practices and take the context into consideration. Our objective is not to simply apply a “branded product”, but to resolve your issues and help you achieve your goals.

What will a comprehensive approach to loyalty mean for you?

The application of a comprehensive system of loyalty management will help you to:

  • Hold on to your best customers and increase their value
  • Target other high potential value customers
  • Effectively increase customer satisfaction
  • Make use of the abilities of your customers and increase their motivation
  • Increase the effectiveness of investments into your business

Depending on your specific needs, we can together focus on certain parts of the entire process of managing satisfaction, loyalty and customer relationships. Contact us and we will prepare a proposal tailored to meet the specific needs of your company.

Important information

Ipsos loyalty represents a comprehensive solution tailored to meet client needs using tried and true research tools.

We have an extensive database of benchmarks for various categories and types of research, including benchmarks for employee satisfaction surveys.

Contact:

Lenka Šilerová
Group Account Director
GSM: +420 602 582 042
lenka.silerova (at) ipsos-tambor.cz

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