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List of conferences

Overview of all Ipsos product workshops in 2009

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February 4th Next*TV® Michal Štěpánek
  A solution used for pre-tests of advertising campaigns in a real environment (in households), which provides the client with information about whether an advertisement is good enough to be released in the media 420724601243, michal.stepanek@ip­sos-tambor.cz
February 12th SatisfactorTM Lenka Šilerová
  A tool designed to measure satisfaction, loyalty and the customer experience in various areas of business 420602582042, lenka.silerova­@ipsos-tambor.cz
February 17th AdLab Michal Štěpánek
  A solution for pre-testing of advertising concepts, using a combination of qualitative and quantitative research conducted in a single day (use of voting devices) 420724601243, michal.stepanek@ip­sos-tambor.cz
February 19th Mystery Shopping Martin Potužák
  A tool that enables the client to maximise market potential by improving service and sales quality and can also be used to learn more about competitors 420724601238, martin.potuzak@ip­sos-tambor.cz
February 24th Monitoring Frank Schultz
  A solution that provides the client with current information from the point of sale (price, promotion, secondary location, range, shelf share, POS positioning, etc.), including an on-line application that allows users to monitor promotional leaflets of all major retail chains 420724601234, frank.schultz@ip­sos-tambor.cz
March 3rd Equity BuilderTM Michal Štěpánek
  A tool that measures a brand’s health and equity within the context of a particular category (in comparison to its main competitors) with an emphasis on the further development of the brand 420724601243, michal.stepanek@ip­sos-tambor.cz
March 5th Krisis® Vilma Daníčková
  An innovative qualitative method used to understand today’s customers, their disloyalty to brands and the set of factors affecting their decision making 420724601244, vilma.danicko­va@ipsos-tambor.cz
March 17th AdGraphTM Michal Štěpánek
  Tracking of advertising campaigns (TV, print, etc.) with a focus on the evaluation of their impact (reach, persuasion, communication, costs) 420724601243, michal.stepanek@ip­sos-tambor.cz
March 24th Employee Satisfaction Surveys Lenka Šilerová
  A solution that enables companies to determine their employees’ satisfaction, loyalty, engagement, and views on company culture 420602582042, lenka.silerova­@ipsos-tambor.cz
March 26th B2B – Business to Business Research Petr Megela
  Research methods used to answer both marketing and strategic questions regarding B2B relationships (advantages, disadvantages) and their benefits and specific examples 420724169692, petr.megela@ipsos-tambor.cz
April 2nd Quantitative Research in Public Administration Táňa Wartuschová
  Methodology seminar 420724601265, tatiana.wartus­chova@ipsos-tambor.cz
April 9th OptimizerTM Michal Straka
  A solution that enables identification of customer segments according to their relationship to a brand (loyalty) and other key indicators and the prediction of their future behaviour in order to set a successful strategy to build customer loyalty 420731534206, michal.straka­@ipsos-tambor.cz
April 16th Qualitative Research in Public Administration Táňa Wartuschová
  Methodology seminar 420724601265, tatiana.wartus­chova@ipsos-tambor.cz
April 23rd Price EvolutionTM, Pack EvolutionTM Jakub Malý
  An introduction to tools used to optimise the price and packaging design of new, relaunched or repositioned products 421903727128, jakub.maly@ipsos-tambor.sk
April 30th Perceptor plusTM Tomáš Tvrz
  A tool designed to optimise positioning strategies of current and new products 420602323989, tomas.tvrz@ipsos-tambor.cz
May 21st Shopper Research (Consumer Decision Tree) Frank Schultz
  A tool for mapping shopper decision-making 420724601234, frank.schultz@ip­sos-tambor.cz
June 16th Brand Power Jan Polák
  A comprehensive tool for brand building and understanding brand consumers 420603532920, jan.polak@ipsos-tambor.cz

Overview of all Ipsos educational seminars in 2009

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March 12th Effectiveness in Advertising Martin Boček
  A seminar focused primarily on those interested in methods of the communication mix optimisation and examples of functional advertising elements 420724601255 martin.bocek@ip­sos-tambor.cz
March 20th Customer Loyalty and Satisfaction Lenka Šilerová
  A seminar intended for those planning to conduct a customer satisfaction survey, or who would like to gain insight into satisfaction and loyalty research, including options and the most common issues 420602582042 lenka.silerova­@ipsos-tambor.cz
April 23rd Concept Testing Jakub Malý
  This session is primarily intended for those interested in broadening their knowledge of different concept testing and evaluation methods, or who want to know how to design a concept for testing 421903727128 jakub.maly@ip­sos-tambor.sk
May 14th Qualitative Research Vilma Daníčková
  Is designated for anyone interested in learning about the various methods of qualitative research, their advantages, disadvantages and suitability for different types of marketing tasks 420724601244 vilma.danicko­va@ipsos-tambor.cz

News

19. 06. 09, 09:00 | New Possibilities in Shopper Research

“Shopper Research” represents an important trend in the field of marketing research and... See »

09. 02. 09, 08:00 | Ipsos Tambor is the fastest growing international agency in Slovakia

According to an overview of market research agency turnover for 2008 published in Strategie... See »

31. 01. 09, 08:00 | Another series of Ipsos conferences has made a successful start

On January 27th another Ipsos conference was held focusing on the current topic: „How to Use... See »

20. 01. 09, 08:00 | Ipsos Tambor continues its dynamic growth (19,5%) and is now the second largest agency on the market.

On January 14th 2009, SIMAR, the Association of Market Research Agencies, released the ranking of... See »

12. 01. 09, 08:00 | Ipsos Tambor Client Events in 2009

Conferences and product workshops continue… See »

12. 01. 09, 07:00 | Conference "How to use the Financial Crisis for More Effective Marketing?"

The first Ipsos conference of this year on a current topic… See »

13. 12. 08, 08:00 | Ipsos Tambor Participated as a Partner in an Important Conference on the Financial Crisis

The economy is headed for a decline, but people are not losing their optimism. See »

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