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Programme of conferences

„How to use the Financial Crisis for More Effective Marketing?“

Date: 27.1.2009
Location: Conference rooms of Ipsos Tambor, Národní 6, Praha 1 (new building of the National Theatre, entrance behind Laterna Magika)
9:00 – 9:30 Registration
9:30 – 9:35 Conference Introduction
  Radek Jalůvka, CEO, Ipsos Tambor CR & SR
9:35 – 9:45 The Economic Crisis…Where did it come from?
  Tomáš Macků, Research Consulting Director, Ipsos Tambor
9:45 – 10:15 A Global View of the Economic Downturn
  Ipsos Crisis Monitor – Results of Ipsos Research in Europe and Worldwide
  Cees Faber, Director Marketing Central/Eastern Europe & Africa, Ipsos CEEA
10:15–10:35 What Do People and Company Managers Think?
  Latest Results of Exclusive Surveys (January 2009)
  Lenka Šilerová, Group Account Director, Ipsos Tambor
10:35–11.00 The Role of Market Research at a Time of Financial Crisis
  Ipsos Marketing Tools
  Martin Boček, Business Development Director, Ipsos Tambor,
  Jakub Malý, Managing Director, Ipsos Tambor SR
11:00–11:15 Coffee break
11:15–11:40 Crisis? Should We Be Doing Anything Differently?
  The View of a Media Agency
  Daniel Tvrz, Managing Director, Carat Czech Republic
11:40–12:10 Marketing Communication at a Time of Financial Crisis
  The View of a (Communication) PR Agency
  Ladislav Bača, Chief Executive Officer, Ogilvy Group CR
12:10–12:20 Financial Crisis as an Opportunity
  Radek Jalůvka, CEO, Ipsos Tambor CR, SR
12:20–14:00 Informal discussion, lunch
 
Garant: Tomáš Macků
  Research Consulting Director
  tomas.macku@ipsos-tambor.cz
Sign-up: Please write an email message to konference@ipsos-tambor.cz
 
 

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